DESIGN TASK
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Design of mock up and assets for touch-screen application which allows the visitors of the Audi 6 presentation, to re-color the car to basic Audi colors or choose different artistic styles (such as matrix, kandinski, russian ethnic or eco style).
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Design and production of the video for "invisible" screen where "magic" formulas are changing and interacting until they finally turn into the Audi A6 car. In the end of the video the real car enters the hall and is presented to the public.
EVENT CONCEPT
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Presenting a car that meets all the requirements of modern man, living in the modern world, he world of dynamics, lightness, beauty, progressiveness and convenience.
From the very beginning of the event, guests were given the chance to become participants in an laboratory experiment - the process of creating a new formula of a time machine.
Laboratory consisted of four divisions, each responsible for one of the main characteristics of the new car. The guests could participate in creating a new masterpiece by developing its own design of the new Audi A6 on touch screens.
Finally, the formula is derived - The new Audi A6, the new time machine - the machine of our time!
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